Happy 2017 from the underground!

For many who follow the Gregorian calendar, January is a month of summaries and New Year’s resolutions. For us, 2016 was the first round year that we existed (HUG was opened in the Spring of 2015) and we can proudly conclude that it was a successful year. We got many new friends (that is how we call our customers) and developed as “a little different bike shop” in the way we had planned to. Not only we served our clients with positive feedback, but we made an effort to go beyond excellent customer service – we arranged several gatherings, events and parties, cooperated with different creative parties, took part in street festivals and city actions.

The closure of 2016 was really festive at HUG. We organized a whole month of Christmas surprises for you. A special Christmas version of a Brompton Bike arrived to the shop and apparently Santa decided to send over some of his elves to check if the bike can replace Santa’s good old sledge.

Brompton ja joulupukki

If Santa could choose a foldable bike, it would be definitely this Brompton’s new demo bike in red and green. 🙂

But not only did we serve Christmas bikes in December, we went way beyond that! Known for its love towards Poland, HUG sells a range of bikes and accessories made in Poland. In December, we ordered amazing handmade bike racks from a young talented designer duo “Polyhedra”.

Polyhedra Lofoty bike hanger

Polyhedra Lofoty bike rack in action.

HUG also began a cooperation project with a supporter of handmade sustainable design products, the Polish Design Shop. Together with the Polish Design Shop we threw a Christmas Party with carols, home-baked goods and a christmas decoration workshop for children.

The Polish Design Shop also organized a Christmas Pop Up store that lots of you visited, some a couple of times. We were glad to see your smiles as you visited our Underground Christmas World that smelled like glögi, chocolate and ginger bread. Bike fans turned out to be great fans of handcraft and quality design – many of you got your Christmas presents in our Underground Christmas Market.

Polish Design Shop Pop-up Store

Polish Design Shop Pop-up Store

Polish Design Shop’s pop-up store brought some unique polish design to the underground.

After concluding that 2016 was a positive year for us, it’s time for New Year’s resolutions. As HUG’s mission is to be “a little different bike shop” we promise to not only continue providing exceptional bikes, bike accessories and service, but also keep surprising you in 2017 with additional events and interesting cooperation projects. Our goal is to make you feel in our Underground bike World like you were at home – remember you can always stop by for an underground coffee or book a DIY bike service time to hang out together with us while fixing your bike and simultaneously having a new learning experience. We hope that 2017 will be our third year of taking part in creating a true Underground Society for bikers of Helsinki and everyone who enjoys the spirit of cycling.

Polish Design Shop

Picture from Polish Design Shop’s Instagram at www.instagram.com/polishdesignshop

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